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Funny Commercial Ramona and Her Father by Beverly Cleary, Ramona Quimby is a character intimately known by Beverly Cleary readers. In this story of Ramona's year in second grade they will come to know Mr. Quimby equally well. As it opens he loses his job without warning, and Ramona's seven-year-old view of this all-too-frequently family crisis rings every change of mood from tears to laughter. Not surprisingly, Ramona takes an active hand in the problems that develop. She practices television commercials in order to earn a million dollars, but only succeeds in insulting her teacher when she delivers a disparaging line about wrinkles in pantyhose. She grows concerned that Mr. Quimby's smoking will turn his lungs black launches an energetic No Smoking campaign. Sometimes Mr. Quimby's temper frays under the strain of his uncertain future and Ramona's attentions, but he proves as resilient as his daughter and the Quimbys cope better than they realize. Once again children will be both entertained and comforted by the understanding of their triumphs and tribulations that they find in this wise, funny book."Another warm, funny, pithy story about Ramona, now in second grade. Daddy loses his job and there are resultant strains on family finances and relationships, but life goes on. In any household containing Ramona it could hardly do otherwise.
Who Killed the Jingle?: How a Unique American Art Form Disappeared In this funny and insightful investigation, Steve Karmen - dubbed the "King of the Jingle" by People magazine - takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.
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